Major mobile phone manufacturers do not want to use or produce exactly the same mobile phone and PC. compare Microsoft and Symbian. Illustrious than Microsoft has, for many mobile phone users, Symbian seems insignificant, although its smart phone operating systems up to 70% market share, but in the Chinese market, Symbian still the formal launch of Symbian OS, POSIX Library (PIPS), to facilitate the realization of desktop and server applications in the smart phone's transplant. In other words, in order to better compete for customers, Symbian started reaching out to the IT software vendor, support their own operating system in the development of mobile applications. Symbian This is to show that: President, China Development Group President Ya-Qin Zhang seems, Symbian is a mobile phone manufacturers to provide the operating system software vendors, does not involve the user interface (UI). and Microsoft want to build is a industrial chain, in addition to Windows Mobile operating system, the Microsoft also for different mobile phone, PDA and Pocket PC platforms to applications from vendors, and end to end solutions.
Asia Pacific and Japan, is Regional Director Lin Yousheng sharp words. As Symbian has its own user interface developed for sale to the Sony Ericsson UIQ, no longer opening up, based on Symbian's open the main user interface developed for only Nokia the S60, and this means that Symbian needs its mandate to force mobile phone manufacturers to make hard choices: either provide the user interface only with Nokia, a company; or in the operating system up other companies to create a new user interface. ;
Symbian and why?
Although Symbian CEO Nigel Clifford repeatedly emphasized, Symbian growing rapidly, and its cumulative shipments of smartphones in November last year, has exceeded one hundred million mark, its operation system, customers are the world's top mobile phone manufacturers, global smartphone shipments accounted for 80% of the total.
However, IDC launched in early December last year, the latest research reports have shown that user satisfaction with the operating system degree of competition is to promote the main differences between mobile phones factors, 4,000 from China, Germany, India, Britain and the United States, cell phone and smart phone user survey data: in Germany and China, Windows Mobile is the number one popular operating system , Symbian is ranked second.
considered. Symbian is the mobile phone industry in 1998 by the biggest names in Nokia, Ericsson, Motorola and Psion established such cooperation. From the beginning, as the representative of the giants Nokia to Microsoft as the imaginary enemy to fear a repeat of PC smart phone industry nightmare, manipulated by the year 1999 by Microsoft, Nokia, Ollila, chairman rejected the Bill. alignment and Gates on the common proposal to expand the mobile market intelligence.
Symbian shareholders because there is competition both by a group of co-operation of the mobile phones have component manufacturers, is very delicate relationship, coupled with a large mobile phone manufacturers want in the user interface have a greater say, Symbian to simply sell their own user interface UIQ, fully back the body into the background. This led to Symbian application developers with and end users are mobile phone further and further away, the fate rests in its pride in the hands of mobile phone major manufacturers.
industry generally that, for Symbian, this is a fatal weakness. so have to make Symbian change: mobile application software developers through the because China ready for 3G applications. Jiping Wang, founder of CMS that, Symbian choose to enter the Chinese market in 2007, has two main purposes: First, China's 3G; second is to expand the influence of the market. bandwidth increase, the development of the smart phone market will play a catalytic role. 3G launched new business operators to adapt their business to develop the user interface, such as DoCoMo, Vodafone, Orange announced that it would cooperate with Symbian, its customers to provide a unified user interface Symbian phone. Nigel Clifford said, would welcome the opportunity Symbian various industry value chain to a cooperative project also introduced to China, such as 3G wireless broadband access times.
the development of new business applications of technical support needs. R & D center. Symbian CEO Nigel Clifford also said that despite the Symbian in 2004, had entered into the Chinese market with the customers, but customers technical support, has been based on the needs of customers, respectively, from the United Kingdom, India, Japan to provided after the establishment of the Chinese companies, will gradually change this situation.
Microsoft, the 67% of the amount of market share
still far apart, but Microsoft is no question about .5 oncoming turbulent years, the field of Microsoft partners in mobile communications, from the initial one, a mobile operators and handset manufacturers to develop into today's 47 mobile phone manufacturers and 55 countries of 115 mobile operators.
especially in 2006, Microsoft has increased its efforts to promote Windows Mobile in the software development platform, once again, not only with the terminal manufacturers, but also with many in the upstream software developers conducted extensive cooperation, making Windows Mobile operating system, more extensive range of applications, but also attracted more terminal manufacturers to join Microsoft camp.
Gou pine senior designer phone that Microsoft suddenly into the mobile communications The biggest advantage is: China has a wide range of applications and value-added development of the advantages and PC, Internet and server interaction and compatibility. user perspective, Windows Mobile through faster information access capabilities and familiar Outlook and Office business applications such as an updated version, make people feel greatly enhanced mobile commerce. In fact, Microsoft has been continually enhanced and improved Windows Mobile: Upgrading Microsoft Office applications, to support a permanent memory storage, SQL Server Mobile and the new security enhancements; Windows Media Player 10 Mobile to ensure a rich multimedia experience, Internet Explorer was the equipment of all sizes to provide a rich Internet experience .
said, completely different areas, from a global perspective, PC sales, the user has the right to speak, while sales of smart phones in the operator to completely control or mobile phone hands of large manufacturers. They believe that Microsoft will be to enter the field of mobile communication does not exist less challenging.
one hand, MSN (Motolola, Sansum, Nokia's referred to) Microsoft, the three major manufacturers misgivings. combined market share exceeds 75% of the global handset market. This means that Microsoft is a breakthrough in the mobile industry must rely on them. point of view, although Motorola and Samsung launched or prepared to launch Windows Mobile phones, but not its mainstream products. Windows Mobile is the Motorola, Samsung and Nokia in the Symbian camp game tools
the other hand, rely on Microsoft's dominant force is the second-tier PC manufacturers started or some manufacturers, but the field of competition with Microsoft in the PC's Linux has entered the mobile market, and has been touted by Motorola. For the second-tier handset manufacturers, the cost is a very important factor, the use of Linux operating system, does not exist and Microsoft into the problem. Linux operating system deal with the practice, there are differences, which makes a unified Linux operating system become a headache for developers the problem. Windows Mobile may be required to pay the security costs more than others. to avoid repeating the PC in the smart phone's mistakes. want to copy them to PC to get experience when
, and mobile phones based on Symbian operating system, reflecting the higher level of differentiation, and cell phone manufacturers to differentiate their products more opportunities.
; we can not just focus on how to do its competitors, but pay attention to the performance of Symbian's own. . All manufacturers and rising star, the small number (13), but the market coverage of large (80%). and heavyweight handset manufacturers, especially close relationship with Nokia, making Symbian smartphones in the built up area of the main front unbreakable.
Secondly, with product superiority. Symbian from the start the operating system from a handheld computer products evolved in the course of its development to absorb this tradition, together with Symbian-based application software is designed for mobile phone design, is relatively mature, Symbian mobile phone use is much higher than Windows Mobile phones and Linux phones.
Furthermore, Symbian and development in technology has its unique pattern, making the whole system to maintain the the Symbian relatively strong creativity. For example, Symbian chose to open its source code available to the members, individual vendors can modify the rules as agreed Symbian OS source code, and shared within the Union; Another example is Symbian has a very sound core: powerful object-oriented systems, enterprise standard communication protocol and the perfect Java language, to ensure that its smart mobile devices with powerful applications and communication capabilities.
system or the absolute protagonist of the field. do not want to play in the Symbian camp followers of the role of Nokia, or choose to leave, or select multiple legs to walk. The most typical example is the Motorola sold its stake in Symbian, Symbian retained only the license agreement, focusing on Linux OS and Java platforms, and to rely on Linux OS for the introduction of smart phones; Motorola or even Microsoft and its fellow alliance of the United States to deal with this strong sense of the operating system, the Finnish company; as Symbian's other shareholders, Samsung Windows Mobile are , Linux, Symbian, Palm OS has developed four products, while Samsung's engineers, even in the PalmSource laboratory work.
very high. price of the license fee is not a small burden; Second, Symbian does not provide a user interface, requires manufacturers to develop their own interface, familiar with the Symbian software developer, and less expensive.
However, Symbian has begun to realize this and proceeded to action.
PIPS) is that the Symbian attitude. communications industry value chain and to the level of state service-based IT industry value chain.
the value of the traditional mode of communication is relatively simple and uniform. manufacturers often provide a communications network transmission equipment, access equipment and terminal equipment, operators use equipment for individual users voice and data services; traditional IT value model is relatively complex and fragmented much more to Wintel-based model architecture model PC, and then through the different levels of software and hardware to provide users with a variety of complex services. which Telecom is the major user of IT.
telecommunications industry over the past entirely to communication r is more than can be managed business services. regard to ICT companies represented by Microsoft, are the values of the IT and Telco 2.0 service model into them.
Microsoft by adhering to a The word of mouth is the evidence. However, it is worth noting that Microsoft, the phone is not the consumer PC customers, the future trend is that mobile phone operators depends on the collective consumer purchase, Microsoft needs to get the support and approval of operators.
In fact, Microsoft saw this. it is trying to assist the operator to play a transition to Telco 2.0 mm boost the role of hands to help operators get rid of the telecommunications industry from the Web into the field to the threat of a new force to help the operators to existing network, add new services.
we can advance the field of Microsoft's strategy in the mobile can be seen not just as a smart terminal mm to provide an operating system, but rather as a core to build an industry ecosystem, the IT value system of the service model to go into the field of communications, and service providers, independent software vendors (ISV), systems integrators and network equipment vendors together to promote the new service development and commercialization. Microsoft even launched A Connected Services Sandbox (Connected Services Sandbox), allowing independent software developers and developers to test their service and Microsoft, service providers and system integrators to provide the products, to rapidly bring new services to market.
this show that in the course of Telco 2.0, IT support from Telecom background gradually to the front, with the traditional head to head communications equipment manufacturers: PC extends to the intelligent terminal, data communication provides intelligent network management platform, operation support software upgrade to bring demand , multi-service model needs to IT process management, business innovation and IT tools need to be achieved.
the other hand, in the Telco 2.0 era, the communications industry have begun to erode the traditional IT market. IT industry is also horizontal layouts vertical chain was disrupted by cooperation.
2006 10 , Symbian CEO Nigel Clifford in . He believed that the desktop has become a style development will create a John is boasted top executives, smart phones may replace the traditional IT equipment in the MP3, MP4 market, digital cameras, the fate is in jeopardy. He believes that after 5 years, people will question why they would need to PC. time is short, smart phones will be replaced by one important reason for notebook computers. telecommunications service territory. the best of times, it was the worst era of hh is the spring of hope, this is the winter of hope.
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