Human nature too much, but I think few know enough to use, I will explain the combination of jokes and stories. Remember where we talk about human nature, and our philosophy and our sales promotion purposes unrelated.
understanding of human nature is the basis for marketing ready for marketing in terms of: can not do without two important aspects mm understanding of human nature and the nature of familiar products. but for understanding the market in terms of people or groups can not be separated demand, if for marketing or advertising, operating the market, and even a book, write songs hh Whatever you do, do not understand human nature and success will be contrary.
human nature, by definition, people are born with original character, characteristics, and born with the quality and ethics.
Today, I will understand the words to talk about human nature and the relationship between marketing.
one,
a crossroads in a city mouth, there was a car accident, just a few minutes to watch the people around the several layers, some people continue to say, optimistic , A large crowd gathered to hear his words, and immediately flashed a no fewer than ten times, can be one of the marketing implications of the Road, I wonder if everyone considered? to watch the curious, but also for the victims of curiosity.
joke, revealing the nature of an all, but for all a nature person, that is, mm curious,
know one mm curious human nature, you can make use of human curiosity to the marketing of products, many people have been intentionally or unintentionally exploit people's curiosity heart, if your advertising and presentations in someone else and want to know the contents do not know, you people's curiosity has been applied to attract more attention groups.
such as: Mr. Ye had planned the Zhao Xing hijacked consumer groups ignored the last to be shot out of the very injustice mm die).
such as: street vendor's rivers and lakes sale of drugs (drugs aside, the true and false) and see several of his body for a while, and the person came up, and then began selling his br> Also, Florida in the United States Government is prepared to expand municipal Town Square, the demolition work done to prepare a section with flocculation, but in the end because of a tall bronze statue of handling and shipping costs are too high can lead to delays in the expansion work can not be carried out, when a young man take the initiative to find a municipal department, promised to be responsible for the demolition and removal of this statue, cut costs only half of the original, but the statue of the Government can not control the ultimate use and to provide the required assistance, the Government departments, of course promised to him, young people begin demolition immediately, and he bought a large lot surrounded by canvas and the formation of a large bronze statue of an encirclement, and let the government invited the army is responsible for guarding the demolition Square, the same way, the public saw a bronze statue of a mysterious and ambiguous demolition work, did not know what there doing, so aroused the concern of many, many people, one night, a homeless man got into the site secretly took away the inside of the copper, a look at the original home to some fine copper medals and commemorative coins, such a mass ten have spread, we are waiting for sales of the day, the results can be conceivable to imagine.
Today, we have to distribute their own products, if a promotion, it may move with a point of engaging children. there was a discussion of foreign economist who is the 21st century, people's attention, who can be successful! more friends willing to learn to use one of human nature,
had such a story, I wonder if you see no.
one person intentional propaganda ads in the wrong word, the results of many potential buyers have come to the store, some advice, the word was wrong, he said with a smile on purpose, people think I'm stupid, I would like here to find cheaper, but I do not know my profit, sales have been good results.
here again it shows the common nature of a man mm > almost all have a corrupt nature, but some like big greed greed nothing more special.
manufacturers to do even a small street activities, complimentary gifts, and sometimes I met also concern. What people are greedy, unless the monks or nuns, and then What is to see people who do Marx and Leslie Cheung, not greedy real substance.
many units are now also using one of the Buy 2 Get 1, buy a few gifts a few, 1 fold, have benefited from corruption in the interpretation of the legend
In fact, in the marketing process, we can use this.
to see what your customers greed ?
like what?
do not need to study what he needs may not be the most greedy!
thoroughly studied, symptomatic under the human nature is the second mm greed.
three, let's talk about the third human nature. joke mm wife: We did not change, but you had people learn ah! easy to see comparisons of people of another nature, mm. comparisons in the process of doing marketing or advertising is more commonly used propaganda techniques commonly used in business to sell a commodity at a time to show the variety of three grades, and the use of consumer mental comparisons to facilitate their purchase of mid-range or high-end products, to achieve the purpose of profit. A friend of sales of household appliances, an amplifier, in fact, 300 yuan and 800 yuan, in practice, there is no greater difference, but and consumers often recommend 800 amp, can be described as a must say: few years are not backward, if you are rich, you are more than 1,000 should be concerned about this, this product durable, placed in the home is also good-looking, you do know is offers for higher quality appearance hh 800 yuan a month selling the most, while the minimum is 300 yuan sales volume. So in the sales person can use The human nature, not only with marketing, but also to all of our activities are concerned, we do not say anything else, many of the current application of the ads are unknowingly human nature, even the best-selling products that are not adjusted sales of hot, and human nature are inextricably relationship. By the way we understand human nature also find a mate, job, work, anything in life is beneficial, the key to how you apply!
four , have to count the number of hh > there is a good body to show off, show off money, to know beauty but also to show off guy, and we sell yourself to others all the time, that why people do want to show off to their advantage: experience, or let others feel his presence and value, what does it matter ...
to the above mentioned word of mouth marketing is that it is everywhere, we illustrate what hh-called word of mouth marketing is: to provide something to people (reason), let them talk about your product and services to help generate word of mouth and spread more easily. turn on the TV is visible advertising, the way to work body advertising, the signs advertising such as car, the elevator is the Focus ads, go to a toilet or a rise of ad-hh accurate traditional advertising again subdivided, still is Marketing people can not be used, there can be no development of word of mouth marketing talk. but remember: word of mouth marketing, you need to understand your target consumers, and only know them and use their language the way they communicate with them, you To get a more accurate word of mouth marketing, I just need to hear: you look after my health effects, the staff of a sub-yang than a good, warm, a top one of the beautiful, how come that coach, that's how how drills , then how come the ... instrument you hear them happy? (I am even more happy)
five story: Xiao Zhang in a school teacher, who's very handsome long, but as long as a tension, stammers. Once examiners, he found a student who answers open book down. He angrily pointed to cheating students, said: finished, the classroom once the six students to stand up and revealed another hh joke mm Fear human nature. Recently, near the Chinese New Year, a Beijing shopping malls appeared in such a thing: a lady in the mall found himself 300 dollars does not carry, he found that his side have been there was a man standing not far from the counter to buy things, so she went to try holding the idea of man's side, said: take my money? , the thief's heart is the biggest fear, imagine what must be a first offense. Fear at least be worth 100 dollars? In fact, this indicator mm far beyond last year's SARS outbreak occurred in Beijing, Beijing or even China has given members of the public fear of a return, this fear does not matter, sale of drugs in the first laugh (Chinese Herbal Medicine, part of the medicine production and sales companies, etc.), then sell masks, disinfectant laughed, and later even to sell incense and sell vinegar The laughed, and then later, selling sporting goods laughed hh, of course, because of this fear hotels, shops and many businesses have cried
gym visitors and members fear is that fear of something for the future Some people worry about fat again, had to insist, was not worried about hard-won muscle training, and many members adhere to a long exercise, get rid of some problems and bad habits, fear, fear of recidivism, and so everything is heart, I I believe we should know that if you go to marketing a?
above, we explore the five, , the use of good nature, in the marketing field you can capture more hearts of consumers, and now this nian tou, you want to catch all that is possible, but by understanding human nature, you can attract the most consumer groups will be enough.
now planning to do marketing and advertising are easy to make the same mistakes that do not understand human nature, thinking their own thoughts and ideas are the best, the market is the test marketing and advertising creative sole criterion for success!
subconscious subconscious mind is not to be dominated by a perception, is that you unconsciously generated. such as when someone attacks you when you first time to protect your head when your hands are a bit hot, the first between the hand on top of your ears. like they belong to the person's subconscious mind to dominate the human brain to complete the action, tangible or intangible .
as our membership of the fitness industry consultant who is also the subconscious can be used for sales. When you are faced with the customer, the customer does not know you, but do not understand you, in the human subconscious He is in a state of preparedness, self-protection status, we must eliminate some of the language, and some customers of such unconscious actions to achieve the customer can accept you and accept your products, your clubs. In fact, the subconscious is not difficult to eliminate, reception only in the course of our daily added some action and some language.
Here we introduce the following one by one to make marketing use of the subconscious.
everyone living in reality, the illusion is called lost self, as people do not know what to do then, when one of them into this fantasy, the subconscious will be dominated, this is the language of others, or dominate your subconscious action. This in Psychology is called hypnosis. In the club we do, in sales, many of the membership to not pay attention to this point, the general sales skills I am not here to talk about, and who can go to find, and I say this mainly under the We are talking about a single process, in general, are in talks about a single area or office, for consumers, such an environment, this music, this light, this program has been called the rich He went into a Unreal them, then the customer is close to half-hypnotic state, this time on the needs of our membership consultants to carry out the impact of physical and language, allow customers to complete hypnosis, until pay to do cards. This time might be a lot of people will say, I say myth , Ha ha! fact, we all have been so mesmerized by the subconscious shopping. especially the female consumer, when he was in a special environment, this special is the lighting, music, shop decoration. by a person to your shopping guide introduction, most people in the economic capacity to govern the case would go to buy, but after buying, especially out of the store, to the house, I felt regret it, buy it back later is not useful, the feeling is kind of waste, But do not know why they would buy. I believe that we have had the experience of it! in our sales training which is called the impulse of these consumers, indeed, but the reason is because the subconscious impulse to dominate others. words to say back, when we negotiate with customers in the area to discuss, in fact, just like that example, must be learned through the sales skill to dominate the subconscious mind, in fact, the membership we are doing when often find that after the visit with the customer customers have a lot of interest, and feel he will do, because for some reason he needs tomorrow, but the sales staff did not keep the customer through the sales skills, or to pay part of the deposit, so customers back, will be Membership can not wait until the customer no longer has. why this is actually very simple, is not the reason the club, but he was already in the semi-hypnotic state, while the sales staff did not put him through some techniques to keep when he out the club were, small winds, a sudden he went from fantasy into a reality among them, he would say, prompted him to not come to do cards. After all, we are not daily consumables fitness, but non-essential products, they should use the subconscious to complete our sales. but some customers really need so they are not unconscious dominated. that what we should say so, do anything at all, first of all we should enrich our body language, fitness sport or passion is the United States must be, and remember that people are often the charm of the play this time completely , second is the language of affirmation and praise of the existing members, such as: I believe you are sure of your fitness program, I believe you are sure that our environment and fitness program is what you need, I believe that after your workout The effect will be more than some of the terms of your imagination, you see how our members to enjoy and they are confident ah / your muscles to see how they envied it, etc. (for details see the intimate terms) Finally do not forget We smile, smile, angel let him embrace, let him feel your heart and warm, but our laughter is not giggle .....< br> good! this time I want to ask we will be under membership consultant, when we discuss the time, a round table, three chairs. where do you customers, where to do it himself. In fact, many people are on their own do not think such behavior, in fact, this is the elimination of people the best way to prevent the subconscious. Generally speaking, we allow customers to do in the middle of the seat, on behalf of the customer first, he might not come out notice, but his subconscious is perceived to be, we need to re-sell them the customer to eliminate the subconscious layers of preparedness, rather than increase. Well, this time to do what it membership? Some people say take the right side, some sit on the left said. In fact, I said a Chinese old saying everyone would know what to do in the. ; one ear and out, feeling is like face to face interviews. In fact, to do face to face is the most taboo in psychology. I give an example we all understand why the customer can not do the opposite. If you like the customer is a person, he has been sitting across from you look at you, you will have the nerve you will not! empathy, the is for this reason, when a relatively long time eyes, will be called the psychology of the customer to strengthen the defense, while not achieve the hypnotic effects. then we take In what seats? We should take the customer on the left 45 degrees, and the distance should be maintained and customers are more than 20 cm.
No comments:
Post a Comment